-
Uniform Civil Code and the Law Commission Questionnaire
An alternate perspective The ongoing debate on the questionnaire circulated by the Law Commission on the proposed implementation of a Uniform Civil Code and the predictable knee-jerk reaction of the All India Muslim Personal Law Board (AIMPLB), is a very good opportunity to learn the basics of conflict resolution. With over thirty years’ experience in…
-
Advertising
Advertising is not about selling. It is about influencing; about kindling desire; about fueling passion. Advertising is about converting ‘want’ to ‘need.’ It is about mind steering. Advertising is powerful so it must be used responsibly. Think of your favorite Ad. What does it seek to do?Then ask yourself, ‘Is it true?’ Is it true…